Joseph W. Brady

Mr. Joseph W. Brady, CCIM, SIOR is President of Joseph W. Brady, Inc., dba The Bradco Companies, located in Victorville, California. He is a proud 1979 graduate of Cal Poly San Luis Obispo, where he earned a B.S. Degree in Business Administration, with a dual concentration in Human Resource Management and Real Estate. Mr. Brady is also a Certified Commercial Investment Manager (CCIM) and distinguished Society of Industrial and Office Realtor (SIOR). Of only ±940 distinguished dual CCIMs and SIORs nationwide, Mr. Brady is the only CCIM SIOR dual designated Broker in the Mojave River Valley Region.

 

Since his relocation to the High Desert (May 13, 1988) and incorporation (December 4, 1989), Mr. Brady has been providing companies all over the world with opportunities for growth in the Mojave River Valley. Joseph W. Brady, Inc., dba The Bradco Companies is the longest standing full-service commercial, retail, office, industrial, and land brokerage firm in the Mojave River Valley (High Desert) region. The Bradco Companies covers a 4,000± square mile area and specialize in the leasing and sale of retail, office, and industrial buildings; acquisition and disposition of raw land; and approved residential, commercial, and industrial land projects for developers and investors throughout the region.

 

Mr. Joseph W. Brady, CCIM, SIOR has made the most significant contributions to the region’s economic growth the area has ever seen. Since 1989, Mr. Brady has participated in well over 4,180 real estate transactions. These transactions include leasing, selling, and releasing over 3,645,744 ± square feet during extremely slow markets in the years 2000, 2006, and 2011. His astounding industry success has allowed Mr. Brady to exceed $947,674,778 in gross sales and through fiscal year (June 30, 2023) 2023 we have brought in $39,194,172 in commission income.

 

In September 2011 Mr. Brady completed the largest industrial square footage lease ever negotiated by a High Desert broker in the Victor Valley on behalf of his client, United Furniture Industries (North Carolina & Mississippi) at Southern California Logistics Base (Victorville, CA). UFI occupies 505,192± square feet at Southern California Logistics Airport at 1333 Innovation Way which created 250± jobs. Mr. Brady has helped facilitate three (3) additional extensions to this lease. 

 

In August 2022, Mr. Brady had the largest sale of any High Desert Broker with the sale of an Adelanto, CA cannabis industrial property for traditional use at a sales price of $11,800,000. In October 2022, Mr. Brady assisted with the $13,723,403 sale of a ±166.69 AC golf course (Southern California Logistics Airport) that will be re-purposed in the High Desert. 

 

 

In addition, The Bradco Companies specialize in the leasing and sales of commercial, industrial, and office properties, continually maintaining a large inventory of available land and space. In 2005, The Bradco Companies was named the thirteenth (13th) largest commercial brokerage company in the Inland Empire by “The Business Press,” and the largest firm of its size in the Mojave River Valley. In 2005, with ±4,000 High Desert Association of REALTORS® Multiple Listing Service members, Mr. Brady was ranked #1 in the region.

 

From June 1979 through April 1983, Mr. Brady was employed by two (2) of the largest real estate syndication, development, and management firms in Santa Barbara, California. The two (2) firms collectively owned $300M in income producing assets, including over four thousand (4,000) apartment units, seven (7) self-storage facilities, consisting of ±5,000 doors, multiple shopping centers, and a variety of commercial retail and office properties. 

 

Before forming Joseph W. Brady, Inc., dba The Bradco Companies, and moving to Victorville on May 13, 1988, Mr. Brady was Vice President of Pegasus Development, a central coast subdivision developer in Santa Barbara, California. From 1985 – 1987 Mr. Brady served as Vice President of the Santa Barbara County Chapter of the Building Industry Association of Southern California, Inc.

 

He is the former Secretary/Treasurer and a two (2) time Vice-President of Membership for the Baldy View Chapter of the Building Industry Association of Southern California, Inc., where he sponsored ±90 members. Since joining in 1989, he continues to be an active member of the High Desert Association of REALTORS® (formally known as Victor Valley Association of Realtors). Mr. Brady is also the former President of the Mojave Regional Economic Development Council, a non-profit, tax-exempt organization, whose purpose was to bring jobs and industrial growth to the Victor Valley and was part of the group that became the “High Desert Regional Economic Development Authority” (HDREDA)

 

Joseph W. Brady, CCIM, SIOR was the first AIR (Association of Industrial Realtor) member in the High Desert/Mojave River Valley, not only as a Corporation (Joseph W. Brady Inc., dba The Bradco Companies), but also as an individual.  He was inducted into AIR in January of 1999.  AIR is a very prestigious industrial and office brokerage organization, based in Los Angeles, with an incredibly long history of delivering results. 

 

Mr. Joseph W. Brady is the Publisher and Co-Editor of The Bradco High Desert Report, an economic overview of the Mojave River Valley market that has continued to grow as a trusted cornerstone of knowledge in the industry. Mr. Brady has completed sixty (60) editions and has printed more than three hundred and twenty-five thousand (325,000) copies and distributed them worldwide. Mr. Brady also contributed to the circulation of “Land Investment News” from 1996 to 2007, as well as several other widely respected real estate publications.

 

On June 2, 2000, Mr. Brady, and Mrs. Deborah K. Brady became the owners of Coldwell Banker Golden West Real Estate, an eighteen (18) year old franchise in Barstow, California. Coldwell Banker Golden West Real Estate was the No. 1 real estate office in Barstow from the year 2000 until closing in 2010, according to the former Barstow Board of REALTORS® Multiple Listing Service. In February of 2011, Coldwell Banker Golden West Real Estate became Barstow Real Estate Group and remained the longest standing real estate operation in the Barstow region’s history (Golden West Real Estate, Coldwell Banker Golden West Real Estate, Barstow Real Estate Group) until April 2021.

 

Alliance Management Group was created in or about 2003 as a spin off to Coldwell Banker Golden West Real Estate’s Property Managements Group and moved to a new location at 240 E. Williams St, where it managed approximately two hundred (200±) units. The company was sold in February/ March 2021 to RentSource, a property management company owned by Mr. Kevin Patterson.

 

On April 26, 2000, Mr. Brady was recognized as one of the Top Ten (10) Businesspeople of the Year in San Bernardino County by the San Bernardino County Sun newspaper. 

 

Mr. Brady is committed to his community and his service in this regard goes above and beyond efforts to create economic growth. From 1997 until 2003 he served on the Planning Committee for St. Mary’s Regional Medical Center. In 2004 Mr. Brady was one (1) of two (2) High Desert representatives on the San Bernardino County Taxpayers for Traffic Relief Committee that led the effort to renew Measure I. This sales tax measure passed by a ninety (90%) percent vote and will generate more than six (6) billion dollars, between 2010 and 2040, for transportation improvements in the County.

 

In 2011, Mr. Brady earned a seat on the Board of Trustees for the Victor Valley Community College District. He set a record for most votes (45,978) ever in Victor Valley Community College District’s history and was reelected on November 6th, 2012.

 

Mr. Brady ran against five (5) other opponents, and on November 8, 2016, the voters within the 2,000± square mile region of Victor Valley Community College re-elected him with 37,274 votes, for another four (4) year term. 

 

Victor Valley Community College (VVC) was forced to “re-district” in mid-2018. This created an opportunity for Mr. Brady to re-run in his new district (District No: 2) for which he successfully campaigned, garnering 8,280 votes on November 6, 2018.

 

He is now serving his third (3^rd) term as President of the Board of Trustees, which began in December of 2023, and will conclude on December 10, 2024. 

 

The Mojave River Valley Chapter of the American Red Cross has recognized Mr. Brady as the “Volunteer of the Year.”  He has been the Chairman and Co-Chairman for the agency’s Economic Summit since its inception in 1998, an event through which he and his team of volunteer committee members have raised more than $375,000±, over a twelve (12) year period. The Victor Valley Community College Foundation and High Desert Opportunity (now in its 37th year) have partnered to operate the economic event, it is now the High Desert Opportunity Summit.

 

In 2005, the Victorville Rotary Club awarded Mr. Brady with the coveted “Paul Harris Award” for Distinguished Community Service. In 2004, Dr. Herbert R. Fischer, former San Bernardino County Superintendent of Schools, appointed Mr. Brady to serve on the Executive Board of the “Partnership in Excellence” for the Alliance for Education. The foundation is built with the support of many businesses throughout San Bernardino County, through labor contributions, grants, and other foundation financial support. Mr. Brady served in his role until late 2011. 

 

In August of 2012, Mr. Brady was appointed to the Board of Governors for Spring Valley Lake Country Club, a private country club owned by Club Corp (Dallas Texas). Club Corp is the largest owner of privately owned country clubs in the world. He served on the Board of Governors through March 2014. 

 

Mr. Brady was first appointed as an Assessment Appeals Board Member for the Tax Appeals Board for San Bernardino County on May 5, 2009, and served through his resignation in September 2016. 

 

In September of 2012 and 2013 Mr. Brady was one of sixty (60) finalists to be interviewed for the “Spirit of the Entrepreneur” award given through Inland Empire Center for Entrepreneurship (IECE), California State University, San Bernardino. 

 

Mr. Brady and Mr. Malcolm Riley of Riley Property Inc. received approval on December 13, 2013, for a Specific Plan titled “The Shops at Spanish Trail,” a 112.4± acre, 801,000± square foot mixed-use project in Barstow. Mr. Brady and Mr. Riley were co-Managing Partners of Barstow Spanish Trail, LLC until some family and health issues affected Mr. Riley in mid-2019. While Mr. Brady seeks a new mixed-use development partner, he will continue to move forward as the Managing Member of Barstow Spanish Trail, LLC and is expecting to begin construction in the first quarter of 2027. The property is bounded by Interstate 15 and Avenue L, adjacent to the existing Home Depot.

 

In 2013, Mr. Brady was nominated to become the Chairman of Victor Valley Global Medical Center Physicians and Community Advisory Board, whom he served with Vice Chairman Dr. Manmohan Nayyar, Chairman of Choice Medical Group and one of the original owners of Victor Valley Hospital. He served as Chairman until this Board was dissolved in the latter part of 2018 by the State of California Attorney General. 

 

In November of 2015, Mr. Brady accepted the High Desert Association of REALTORS®, REALTOR® of the Year award, as the first commercial broker in the High Desert Association of REALTORS® history (since 1948) to ever be acknowledged. He also served as the Chairman of the High Desert Association of REALTORS® Commercial Committee between November 2014 and November 2016 while participating as a Board of Directors member for the High Desert Association of REALTORS®, which is affiliated with the California Association of REALTORS® and the National Association of REALTORS®. 

 

In January 2016, as President and Broker for Barstow Real Estate Group, and with the assistance of Ms. Annette Short, a Residential Sales Associate, we were able to sell a well-known home owned by Mr. Huell Houser, a renowned television commentator, who owned a second home in the Newberry Springs area, which was purchased by Chapman University. The property, known as the “Volcano House,” was originally built in 1968 and offering a 360-degree view of the Newberry Springs and San Bernardino County region, had been co-listed with HOM Sotheby’s Realty International (Palm Springs).

 

On July 8, 2019, Mr. Brady helped facilitate the largest Press Conference since the closure of George Airforce Base (now known as Southern California Logistics Airport) with thirty-two (32) members of the Inland Empire Media to discuss the August 1, 2019, “kickoff” of the High Desert Survey which would impact the High Desert (Mojave River Valley) residents, businesses, and government officials. At the conclusion of the survey (September 15, 2019), nearly 13,047± residential surveys have been collected through Dr. Barbara Sirotnik, Professor, Information and Decisions Sciences-Director, Institute of Applied Research of Cal State San Bernardino. 

 

On October 1, 2019, the data from the survey was transmitted to Dr. John Husing who will work on solutions report that will be delivered to High Desert (Mojave River Valley) leadership and stakeholders on or before April 1, 2020, to discuss the challenges that have impacted the High Desert (Mojave River Valley) economy. 

 

On February 20, 2020, we held an additional Press Conference where thirty-one (31) members of the media attended. The date for the High Desert Survey: The Strategy Report was given on October 4, 2020, and ±24,000 people had viewed the presentation online. Presentations were given by Dr. John Husing, Dr. Barbara Sirotnik, Cal State San Bernardino, and the project was facilitated by JJ Borja of KLETE, LLC. 

 

On a personal note, Mr. Brady has a deep love of golf, having been introduced to the game when he was 12 years old. He began as a caddy at the Wilshire Country Club (Los Angeles, CA) and at 14 ½ years old had the distinct opportunity of being a caddy for Mr. Don Padgett Sr. at the Glenn Campbell Los Angeles Open, held at Riviera Country Club during the first week of January 1971. He also caddied for other notables such as Mr. Bob Rosburg, the 1959 PGA Championship winner, 1958 Vardon trophy winner and 1969 PGA Club Professional Championship as well as Mr. Del Webb (the namesake for Del Webb Communities) as well as many others during his career as a caddy at the Wilshire Country Club. In 2019, YardBarker rated the Top Golf Holes for Professional Tournament Golf (PGA) throughout the world. Mr. Brady has been fortunate to have played 10 of the 25 holes noted by this publication.

 

He represented Spring Valley Lake Country Club in the national scramble team, in the 1989 and 1990 Club Corp. National Scramble Championship held at Pinehurst, North Carolina, Course No. 2, which is the site of multiple U.S. Open venues. He has played 56 of the top 100 golf courses in the world and hopes to complete his list of the top 100 someday.

 

He is married to Mrs. Deborah K. Brady; whom he has been with since October 31, 1988. Deborah serves as Executive Vice President of Joseph W. Brady, Inc. They have resided in Spring Valley Lake for 36 years. 

 

He enjoys traveling, wine tasting, a challenging top one hundred golf course, and cutting his next deal!

 

Professional Affiliations/Accreditations

• Licensed California Real Estate Broker since 1980, Broker No. 01057618/00773589
• Member of High Desert Association of REALTORS® since 1988
• Member of High Desert Association of REALTORS® Multiple Listing Service
• Member SIOR (Society of Industrial & Office Realtors)/Executive Board Member of the Inland Empire/Orange County Chapter of Society of Industrial Realtors, since 2005
• Member of CCIM Institute (Member No. 9425)
• First High Desert Member/High Desert Broker of AIR (Association of Industrial Real Estate)
• Former Chairman of Victor Valley Global Medical Center Physicians and Community Advisory Board (2014-2018)

 

Education

• S. Degree in Business Administration from California Polytechnic University, San Luis Obispo, California, with sub-concentrations in Real Estate and Human Resource Management – 1979
• CCIM Institute (Certified Commercial Investment Manager) – 2000
• SIOR (Society of Industrial Office Realtors) – 2005

Joseph W. Brady, CCIM, SIOR President
760.951.5111 ext. 101
[email protected]

Click here to download my list of personal and professional References