Commercial Real Estate Listing Service CoStar Adopts “Mojave River Valley” Name for Region

May 26, 2020
May 26, 2020 Nikki Metzger

Mojave River Valley LogoAt the Bradco Companies, we strongly support the Mojave River Valley movement. It’s a movement to better define our region, because there are many High Deserts. We need to more accurately define OUR region.  That effort is gaining momentum – the Bradco Companies President Joseph W. Brady commented on CoStar Group’s recognition of the Mojave River Valley:

In a nod to rebranding efforts by various community and civic leaders, CoStar Group, the leading global provider of commercial real estate information, analytics and online marketplaces, has designated the “Mojave River Valley” as a submarket, under the Inland Empire market listing for its commercial real estate listing platform.

“CoStar is the premier listing platform used by commercial real estate brokers throughout the country, and from an economic development perspective, this puts the Mojave River Valley on the map,” said Joseph W. Brady, President of Bradco Companies, and a member of the Mojave River Valley Alliance. “We’re appreciative of CoStar for listening to our local commercial real estate community who are excited about the Mojave River Valley rebranding efforts.”

Since March of 2019, the Mojave River Valley Alliance has been promoting the positive rebranding of the High Desert in order to distinguish the region from other “High Deserts” across the state and country. They have accomplished this through speeches to business and community groups and outreach on social media, and in October of 2019, the City of Hesperia became the first city to officially adopt the Mojave River Valley brand.

Commercial Real Estate brokers access CoStar’s property level data, including vacancy, rents, sale & lease comps, tenants, and more, for any multifamily, office, industrial or retail property. CoStar offers a full inventory of properties and spaces searchable by market and submarket, with hundreds of details on each one.

Previously, the subregion which included cities like Victorville, Hesperia, Apple Valley and Adelanto, had been listed as “San Bernardino North” and will remain within the greater “Inland Empire” market listing.

“We recently had the chance to reevaluate how we were identifying our submarket regions, and by changing it to the Mojave River Valley, we were able to adopt a name more reflective of the area,” said Rafael De Anda, Senior Market Analyst for CoStar Group.

Another change that was made was including Barstow, which had not been in the same  submarket listing as the other cities, will now be included in the Mojave River Valley subregion.

“CoStar believes in listening to commercial real estate brokers who are on the ground and making sure that we are reflecting changes that are happening in real time,” said David Padilla, Regional Director for CoStar Group.

About the Mojave River Valley Alliance

The overall mission of the Mojave River Valley Alliance is to share the beauty of the region far and wide. This effort comprises three elements: promoting the new regional brand locally, communicating this brand wherever possible to others outside the region, and creating common, regional activities that help cement our common identity. More information about the Mojave River Valley Alliance can be found at www.MojaveRiverValley.com

About CoStar Group, Inc.

CoStar Group, Inc. (NASDAQ: CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality sector. LoopNet is the most heavily trafficked commercial real estate marketplace online with over 6 million monthly unique visitors. Realla is the UK’s most comprehensive commercial property digital marketplace. Apartments.com, ApartmentFinder.com, ForRent.com, ApartmentHomeLiving.com, Westside Rentals, AFTER55.com, CorporateHousing.com, ForRentUniversity.com and Apartamentos.com form the premier online apartment resource for renters seeking great apartment homes and provide property managers and owners a proven platform for marketing their properties. CoStar Group’s websites attracted an average of approximately 55 million unique monthly visitors in aggregate in the first quarter of 2020. Headquartered in Washington, DC, CoStar maintains offices throughout the U.S. and in Europe, Canada and Asia with a staff of over 4,200 worldwide, including the industry’s largest professional research organization. For more information, visit www.costargroup.com.

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