Joseph W. Brady Bio

My Listings

As one of the longest serving commercial brokers in the High Desert and surrounding region, Joseph W. Brady has single-handedly made a significant contribution to the economic growth that the area has seen over the past two decades. With Bradco as the top-selling agency from 2000 till 2006 and in 2011, he’s now working to get the High Desert region he feels so passionate about out of the recent economic slump and into a speedy recovery. In the last 32 months, the company recently surpassed 1,500,000 square feet in leasing, negotiating and sales of buildings totaling 1,839,306± square feet.

A 1979 graduate of Cal Poly San Luis Obispo, Joe earned a B.S. Degree in Business Administration and a duel concentration in Human Resource Management and Real Estate.  Joseph W. Brady CCIM, SIOR, is the President of Joseph W. Brady, Inc., dba The Bradco Companies located in Victorville, California, and has been providing companies from all over the world opportunities for growth right here in the High Desert since 1989. The Bradco Companies specialize in the acquisition and disposition of raw land and approved residential, commercial and industrial land projects for developers and investors throughout the country. In 2011, Brady orchestrated the largest square-footage lease ever negotiated in the High Desert with furniture manufacturing giant, United Furniture Industries, (505,192± square feet) a move that is expected to create 300± jobs.

In addition, the company specializes in the leasing and sales of commercial, industrial and office properties, continually maintaining a large inventory of available land and space.  In 2005 The Bradco Companies was named the 13th largest commercial brokerage company in the Inland Empire by “The Business Press,” and the largest firm of its size in the High Desert. The firm was the No. 1 ranked commercial brokerage firm in the High Desert Region from 2001 to 2006.  In 2005 with nearly 4,000 Victor Valley Multiple Listing Service members, Joe was ranked No. 1 in the Region.

Since 1989, as a Broker, Joe has been responsible for more than 3,701 transactions, totaling more than $762 million in gross sales and over $31 million in commission income. 

From June of 1979 through April of 1983, Joe was employed by two of the largest real estate syndication, development, and management firms in Santa Barbara, California.  The two firms collectively owned $300 million in income producing assets including over 3,000 apartment units, (7)-self storage facilities, and a variety of commercial retail and office properties.  

Before forming The Bradco Companies and moving to Victorville in 1988, Joe was Vice President of Pegasus Development in Santa Barbara, California, a central coast subdivision developer.  From 1985 – 1987 Joe served as Vice President of the Santa Barbara County Chapter of the Building Industry Association of Southern California, Inc.

He is the former Secretary/Treasurer and a two-time Vice-President of membership for the Baldy View Chapter of the Building Industry Association of Southern California, Inc., where he sponsored nearly 90 members. He’s been a member of the Victor Valley Association of Realtors since 1989. He is the former President of the Mojave Regional Economic Development Council, a non-profit, tax exempt organization, whose purpose was to bring jobs and industrial growth to the Victor Valley and was part of the group that became the “High Desert Regional Economic Development Authority” (HDREDA)

Joe is the publisher and co-editor of The Bradco High Desert Report, a quarterly economic overview of the High Desert market that has continued to grow as a trusted cornerstone of knowledge in the industry. Brady recently completed the 53rd edition and has printed more than 325,000 copies and distributed them worldwide. Brady has also regularly contributed to the circulation of “Land Investment News” (1996 till 2007) and several other widely respected real estate publications.

On June 2, 2000, Joseph W. Brady, CCIM, SIOR and Deborah K. Brady became the owners of Coldwell Banker Golden West Real Estate, an eighteen (18) year old franchise in Barstow, California.  Coldwell Banker Golden West Real Estate has been the No. 1 real estate office in Barstow from 2000 to the present, according to the Barstow Board of Realtors Multiple Listing Service. In February of 2011, Coldwell Banker Golden West Real Estate became Barstow Real Estate Group. 

On April 26, 2000, Mr. Brady was recognized as one of the top ten (10) business people of the year in San Bernardino County by the San Bernardino County Sun newspaper.

Joe’s commitment to his community goes beyond creating economic growth — from 1997 until 2003 he served on the Planning Committee for St. Mary’s Regional Medical Center, and in 2011 earned a seat on the Board of Trustees for the Victor Valley College District. He set a record for most votes ever in Victor Valley Community College District’s history and was reelected on November 6th, 2012. His term expires in December of 2016.

The High Desert Chapter of the American Red Cross has recognized Mr. Brady as the “Volunteer of the Year.”  He has been the Chairman and Co-Chairman for the agencies Economic Summit since its inception in 1998, an event through which he and his team of volunteer committee members have raised more than $375,000 over the last 12 years. The Victorville Rotary Club has awarded Joe with the coveted “Paul Harris Award” for Distinguished Community Service.

In 2004, Dr. Herbert R. Fischer, former San Bernardino County Superintendent of Schools, also appointed Joseph W. Brady to serve on the executive board of the “Partnership in Excellence” for the Alliance for Education.  The foundation is built on the support of small and large businesses, labor, grants and foundations.  He served his role until late 2011.

In August of 2012, Joseph W. Brady was appointed to the Board of Governors for Spring Valley Lake Country Club, a private country club owned by Club Corp (Dallas Texas). Club Corp is the largest owner of privately owned country clubs in the world.

Joseph W. Brady was appointed four (4) years ago to San Bernardino County Tax Appeals Board. In September of 2012 he was one of (60) sixty finalists to be interviewed for the “Spirit of the Entrepreneur” award given through Inland Empire Center for Entrepreneur (IECE), California State San Bernardino. 

He is married to Deborah K. Brady who is also the Executive Vice President of Barstow Real Estate Group and Alliance Management Group in Barstow.  They have resided in Spring Valley Lake for nearly 26 years.  He enjoys traveling, wine tasting, a challenging Top 100 golf course, and cutting his next deal!

Professional Affiliations/Accreditations

  • Licensed California Real Estate Broker since 1980
  • Member of High Desert Association of Realtors (2 Associations merged: Victor Valley & Barstow)
  • Member SIOR (Society of Industrial & Office Realtors)/Orange County/Inland Empire Executive Board of Directors
  • Member of CCIM Institute (Member No. 9425)
  • Member of RIAOC (Realty Investment Association of California)
  • Member of AIR (Association of Industrial Real Estate)
  • Member and a Board Member for Lambda Alpha (Orange County)


  • B.A. from Polytechnic University, San Luis Obispo, California (1974), with a sub-concentration in Real Estate and Human Response Management
  • CCIM Institute (2000)


Joseph W. Brady, CCIM, SIOR President
760.951.5111 ext. 101

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